Tag Archives: michael fridjhon

Supply and long-term brand value help make a wine more desirable

How predictable is brand when it comes to determining wine quality? Put another way, should the better known brands readily submit their wines to the potentially more objective world of blind tasting?

Long-term brand value of Elgin Ridge 282 Sauvignon Blanc

 

The Jordan Cold Fact 2018 was pipped (admittedly only by a point) by the 2016 Elgin Ridge 282 – a less well-known wine, and therefore, given the pricing, under some pressure to over-deliver at the price point. This is exactly what it did: it’s a bigger, more muscular sort of sauvignon, and its aromatic profile reflects its appellation. There are notes of capsicum and blackcurrant leaf, whiffs of mown hay. It’s not showing any age, although the extra two years in bottle have helped the integration.